HCMC, 17 July 2020 –Vietnam Airlines announced its partnership with digital reward and loyalty platform UrBox to launch a loyalty program that allows LotuSmiles Members to redeem their air miles for gift items beyond award tickets. Following the joint efforts of Vietnam Airlines and UrBox, the gift redemption platform named LotusMall entitles LotuSmiles Members to a diverse ecosystem of gifts, such as hi-tech devices, travel accessories, dining and shopping promotions, healthcare and eco-friendly products…provided by more than 40 famous brands. The UrBox digital gift set is integrated with the LotuSmiles platform to streamline gift redemption.

Mr. Le Hong Ha – Executive Vice President of Vietnam Airlines – said: “LotusMall exclusively designed for LotuSmiles members offers customers a wide variety of gift options, increase the redeemability of airline miles and incentivizes customers to join the LotuSmiles program. The partnership with UrBox grants us access to optimal digital gift solutions, provide better customer satisfaction and encourage use of digital services. Our Digital Transformation program is essential to our continued success and we are excited to embark on this ultimate digital journey.”

Mr. Bui Hoai Nam – Co-Founder of UrBox – asserted: “Customer loyalty is crucial for the sustainability of any business. COVID-19 has rendered this truer than ever, as recovering businesses, especially those in the travel services sector, make concerted efforts to strengthen their customer loyalty programs with hopes of reaching post-pandemic growth targets. We are honored to assist Vietnam Airlines in improving their services and sharpening their competitive edge.”

About UrBox

Seeded by VinaCapital Ventures and Viisa, Urbox is expanding its core technology and operation to build an offline-to-online loyalty point ecosystem that enables Urbox’s corporate clients to bring more values to their loyal customers and employees. UrBox is proud to present businesses with time-saving and cost-efficient digital reward & loytalty solutions with hundreds of service providers and more than 8,000 merchant lifestyle store nationwide catered for different business sector from Airlines, Banking, Insurance, FMCG…

About Vietnam Airlines

Vietnam Airlines- a member of SkyTeam Alliance- is the flag carrier of Vietnam and the major carrier in the South East Asia, operating 127 routes to 22 domestic and 33 international destinations with an average of 400 flights per day. Vietnam Airlines is the first airline in the world to successfully operate both next-generation aircraft Boeing 787-9 Dreamliner and Airbus A350-900 XWB at the same time.

Skytrax- the world’s leading airline and airport rating organization- has ranked Vietnam Airlines as a 4-Star Airline for 3 consecutive years. Vietnam Airlines has spearheaded Vietnam’s aviation market – one of the fastest-growing domestic markets in the world – throughout 20 years of development at a double-digit annual growth rate. Positioning itself as a modern carrier with an internationally recognisable brand characterised by Vietnamese traditional culture, Vietnam Airlines aims to achieve 5-star status and become a major airline in Asia.For additional press information, please contact:

Vietnam Airlines

Corporate Communications

Email: [email protected]

Hotline: 0903242577

UrBox – Digital Reward & Loyalty Solution                     

Department of Customer Service

Email: [email protected]

Tel: 0899 189 199


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